CASE STUDY / AI + SUPPLY CHAIN TECHNOLOGY

/Analytics2Go

Making complex AI easier to understand, and easier to buy.

Analytics2Go hired 310 Interactive to redesign a2go.ai and build an inbound growth system spanning SEO, answer-engine visibility, and content marketing.

THE OUTCOMES

2.3×

INCREASE IN ORGANIC WEBSITE TRAFFIC

17%

INCREASE IN LEADS FROM ORGANIC SEARCH

11%

DECREASE IN AVERAGE COST PER LEAD

16%

LIFT IN OPPORTUNITY CONVERSION RATE

THE COMPANY

Analytics2Go turns supply-chain complexity into decisions teams can act on.

AI-powered intelligence, made practical.

Analytics2Go helps enterprise logistics, operations, and supply-chain leaders use predictive analytics, autonomous decision-making, inventory optimization, and real-time intelligence to improve performance.

Its platform brings advanced analytics closer to the people making everyday business decisions, without forcing buyers to decode the technology before understanding its value.

THE CHALLENGE

The technology was powerful. The digital story was not.

Complex value needed a clearer path to market.

The existing website lacked the clarity, scalability, and conversion structure required to explain Analytics2Go’s sophisticated AI capabilities to enterprise buyers.

At the same time, limited organic visibility and an underdeveloped content engine made it harder to attract qualified prospects, earn visibility in both search and answer engines, and create higher-value pipeline opportunities.

THE SIGNAL / CLARITY CREATES DEMAND

THE SOLUTION

A clearer AI story built to convert.

310 Interactive redesigned a2go.ai as a modern, responsive experience with streamlined navigation, conversion-focused messaging, and purposeful user journeys for supply-chain executives and technology decision-makers.

We paired the redesign with technical and on-page SEO, answer-ready content structure, thought leadership, optimized landing pages, and lead-nurture content, turning the website into a connected acquisition platform.

OUR APPROACH

One connected system for visibility, education, and conversion.

Design and content working as one growth engine.

We began with buyer questions, search intent, and the decisions enterprise teams needed to make. That foundation shaped the information architecture, messaging hierarchy, and conversion paths.

 

The result connected website UX, SEO, AEO, and content marketing into a repeatable program, helping Analytics2Go build authority while supporting long, complex B2B buying cycles.

THE RESULTS

A stronger digital foundation for scalable enterprise growth.

The redesigned website improved usability, messaging clarity, and engagement across desktop and mobile while communicating Analytics2Go’s AI-powered supply-chain capabilities more effectively.

 

The redesigned website improved usability, messaging clarity, and engagement across desktop and mobile while communicating Analytics2Go’s AI-powered supply-chain capabilities more effectively.

Together, the work created a more scalable digital growth engine for pipeline development, brand authority, and long-term revenue growth.