CASE STUDY / CATEGORY DESIGN / CONSULTING

/Category Design Advisors

A digital position built to make category leaders impossible to ignore.

Category Design Advisors hired 310 Interactive to redesign categorydesignadvisors.com, strengthen organic rankings, and convert executive interest into consulting conversations.

THE OUTCOMES

327%

INCREASE IN ORGANIC SEARCH VISIBILITY

68%

INCREASE IN PAGE-ONE RANKINGS

37%

INCREASE IN ORGANIC WEBSITE TRAFFIC

18%

INCREASE IN CONTENT CONVERSION RATES

THE COMPANY

Category Design Advisors helps ambitious companies create, develop, and dominate new categories.

Strategic category expertise for executive teams.

Category Design Advisors works with founders, executives, and growth-stage leaders to define differentiated market positions and build categories customers recognize and value.

Its consulting brings together category strategy, executive alignment, narrative development, and go-to-market thinking to help companies escape crowded competitive frames.

THE CHALLENGE

Category expertise was not translating into a category-defining digital experience.

Executive buyers needed a clearer reason to engage.

The existing website lacked the modern user experience, search visibility, and conversion-focused structure needed to communicate the firm’s expertise to founders and executive teams.

Category Design Advisors also needed a stronger SEO and inbound foundation to attract leaders actively searching for category design and strategic consulting expertise.

THE SIGNAL / DIFFERENTIATION CREATES DEMAND

THE SOLUTION

A sharper digital expression of category leadership.

310 Interactive redesigned categorydesignadvisors.com as a modern, mobile-responsive experience with clearer architecture, streamlined navigation, elevated brand presentation, and executive-focused messaging.

Technical SEO, keyword-led content improvements, metadata optimization, targeted landing pages, and more purposeful lead-capture journeys increased discoverability and supported high-value consulting inquiries.

OUR APPROACH

One connected system for authority, discovery, and executive demand.

Brand, search, and conversion aligned around leadership buyers.

We mapped the questions founders and executives ask when markets become crowded, then shaped the site architecture and narrative around category strategy, differentiation, and growth.

The resulting experience connected brand positioning, responsive UX, SEO, inbound content, and conversion strategy into a scalable platform for executive engagement.

THE RESULTS

A stronger digital foundation for category leadership.

The redesigned website improved usability, messaging clarity, and brand positioning across desktop and mobile experiences.

SEO improvements increased visibility for relevant category design and strategic consulting searches, helping attract more qualified executive-level traffic.

Together, the website and inbound program strengthened consulting lead generation and created a scalable digital foundation for continued business growth.