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CASE STUDY / ENERGY + UTILITIES / WEB DESIGN

/Franklin Energy

A clearer digital platform for the future of energy.

Franklin Energy hired 310 Interactive to redesign franklinenergy.com and create a scalable experience that connects implementation, global supply chains, data, and technology.

THE OUTCOMES

2.3×

INCREASE IN ORGANIC WEBSITE TRAFFIC

17%

INCREASE IN LEADS FROM ORGANIC SEARCH

11%

DECREASE IN AVERAGE COST PER LEAD

16%

LIFT IN OPPORTUNITY CONVERSION RATE

THE COMPANY

Franklin Energy combines implementation, global supply chains, data, and technology to change our energy future.

Franklin Energy combines solution implementation with global supply chain management, data, and technology to drive innovation and change our energy future.

Its integrated expertise helps utilities, municipalities, cooperatives, commercial organizations, and communities turn complex energy goals into scalable, measurable programs.

THE CHALLENGE

An integrated energy platform had outgrown the website built to explain it.

Complex capabilities needed a connected digital story.

The existing experience needed to clearly connect Franklin Energy’s implementation expertise, global supply-chain capabilities, data intelligence, and technology across complex stakeholder journeys.

The company also needed scalable architecture for multiple business units, educational content, organic rankings, answer-engine visibility, and qualified lead generation.

THE SIGNAL / CLARITY POWERS ACTION

THE SOLUTION

A modern platform for connected energy innovation.

310 Interactive redesigned franklinenergy.com as a responsive, user-focused experience with streamlined navigation, clearer information architecture, and conversion paths for utilities, partners, organizations, and communities.

The new structure connects solution implementation, supply-chain management, data, and technology with energy efficiency, electrification, grid modernization, sustainability, and customer engagement, supported by search-friendly, answer-ready content.

OUR APPROACH

One connected system for implementation, intelligence, and growth.

A digital experience shaped around the complete energy ecosystem.

We mapped diverse audiences, operational needs, global supply-chain considerations, data requirements, and technology solutions before restructuring the experience around the decisions each stakeholder needed to make.

The result connects responsive UX, clearer solution architecture, SEO foundations, AEO-ready content, and conversion strategy into a platform built to scale across programs, regions, and business units.

  • 01 DISCOVER
  • 02 POSITION
  • 03 DESIGN + BUILD
  • 04 LAUNCH + GROW

THE RESULTS

A scalable digital foundation for energy innovation.

Improved navigation and solution architecture now connect implementation, supply-chain management, data, and technology within one cohesive experience.

 

 

The website communicates Franklin Energy’s role in efficiency, electrification, grid modernization, sustainability, and energy transformation with greater clarity across devices.

Together, the redesign created a stronger foundation for education, qualified leads, organic discovery, operational growth, and continued innovation across the global energy ecosystem.