DECREASED HUBSPOT REDESIGN TIME
INCREASE IN ORGANIC SEARCH VISIBILITY
INCREASE IN ORGANIC WEBSITE TRAFFIC
INCREASE IN CONTENT CONVERSION RATE
RED BEAR Negotiation Company is a global performance improvement firm focused on maximizing the profitability of agreements negotiated with customers, suppliers, partners, and colleagues. Its programs equip sales, procurement, and cross-functional teams with disciplined methods, practical tools, and repeatable behaviors.
The company serves enterprise teams across industries, cultures, and regions through customized in-person, virtual, and train-the-trainer programs. Its website needed to express that global authority while making a sophisticated methodology easier to understand, discover, and act on.
RED BEAR’s expertise spans sales negotiation, procurement, cross-cultural collaboration, and enterprise capability building. The previous website struggled to organize that breadth into intuitive buyer journeys for leaders evaluating programs across different teams, industries, and delivery models.
The experience also needed stronger technical and content foundations for organic search and emerging answer engines. RED BEAR required a scalable HubSpot system that could improve publishing efficiency, surface proof earlier, and connect its methodology to measurable commercial outcomes.
We redesigned the website around the real decisions buyers make: which teams need training, what negotiation challenges they face, how programs are delivered, and what measurable impact looks like. Clear pathways connected sales, procurement, cross-cultural, and enterprise programs to relevant proof and calls to action.
A modular HubSpot design system made the experience responsive, consistent, and easier to extend. SEO-informed architecture, page templates, and content structure improved organic discoverability, while answer-ready messaging and structured information strengthened the foundation for AEO visibility.
We began by mapping RED BEAR’s audiences, programs, proof points, search landscape, and global delivery model. Stakeholder discovery and content analysis revealed where the story became fragmented and which questions needed clearer answers throughout the buyer journey.
Information architecture, messaging, UX, visual design, HubSpot development, technical SEO, and content optimization moved together. We reviewed complete journeys, from search result or AI answer to program education and conversion, so the experience supported both discovery and sales conversations.
The redesigned HubSpot website gave RED BEAR a clearer global story, stronger program pathways, and a more efficient publishing system. Organic search visibility increased as the information architecture, on-page content, technical foundations, and supporting link strategy improved.
The new experience increased organic website traffic and content conversion rates while significantly reducing redesign time inside HubSpot. Clear, answer-ready content also created a stronger base for visibility across search engines and AI-driven research experiences.
