A sharper digital experience for better clinical outcomes.

Zyris hired 310 Interactive to redesign zyris.com, improve organic rankings, and structure its expertise for greater visibility across search and answer engines.

THE OUTCOMES

THE COMPANY

Zyris helps dental teams create safer, more efficient clinical experiences.

Purpose-built technology for better dentistry.

Zyris develops dental technology designed to improve isolation, visibility, safety, and workflow efficiency for clinicians and their patients.

Its solutions serve dental and healthcare professionals who need dependable performance, clearer access, and better experiences throughout everyday procedures.

THE CHALLENGE

A respected product portfolio was constrained by an outdated digital experience.

Clinical value needed a clearer buyer journey.

The existing website lacked the modern UX, messaging clarity, and conversion-focused journeys needed to communicate Zyris’s product value and engage dental professionals.

Inconsistent inbound lead generation and limited organic visibility also made it harder to attract qualified buyers, rank for relevant dental technology searches, and establish answer-engine authority.

THE SIGNAL / CLARITY BUILDS CLINICAL CONFIDENCE

THE SOLUTION

A modern platform for a trusted dental brand.

310 Interactive redesigned zyris.com as a modern, mobile-responsive experience with improved architecture, streamlined navigation, clearer messaging, and conversion-focused calls to action.

SEO improvements, answer-ready content structure, optimized landing pages, and stronger lead-capture journeys helped prospective buyers discover the brand, understand product value, and move confidently toward conversion.

OUR APPROACH

One connected system for discoverability, education, and demand.

Design and search aligned around the buyer.

We began with the questions dental professionals ask, then mapped the site architecture and messaging to product use cases, clinical priorities, and buying intent.

That approach connected UX, HubSpot development, technical SEO, AEO-ready structure, conversion strategy, and inbound content into a scalable acquisition system.

THE RESULTS

A stronger digital foundation for dental technology growth.

The redesigned website improved usability, messaging clarity, and engagement across desktop and mobile while presenting Zyris’s product value more effectively.

Search and inbound improvements increased organic visibility, website traffic, and content conversions while creating more effective journeys for prospective buyers.

Together, the engagement created a scalable foundation for qualified pipeline growth, customer acquisition, and long-term digital performance.

CASE STUDY / DENTAL TECHNOLOGY / WEB DESIGN